Thamaraiselvan Natarajan

Dr. Thamaraiselvan Natarajan has a core research base on marketing. His research interest has led him to focus more onto the digital marketing and analytics sector as it is plays a pivotal role for the nation’s growth. His expertise has expanded the knowledge of digital marketing through social and online media, advanced web metrics, marketing metrics and marketing analytics. He has taken a step forward to implement web based marketing as more companies have started using internet for its sales and customer acquisitions.

Publications

Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM)
Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM)
Ramanjaneyulu Mogili, Thamaraiselvan Natarajan. © 2021. 12 pages.
The growth of online retail has changed the course of customer relationship management (CRM) at large. There are a variety of challenges faced by the marketers besides the...
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan. © 2019. 15 pages.
The modern internet era opened a plethora of opportunities for doing business online. Internet banking (IB) is one such innovation that made great strides from its humble...
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
An Extension to the Delone and Mclean Information Systems Success Model and Validation in the Internet Banking Context
Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan. © 2018. 12 pages.
The modern internet era opened a plethora of opportunities for doing business online. Internet banking (IB) is one such innovation which made greater strides from the humble...
The State of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
The State of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam. © 2015. 24 pages.
The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In...