Teresa Ruão is senior lecturer in the Communication Sciences Department at the University of Minho and Pro-Rector for Institutional Communication, since 2021. She has held several positions within the University of Minho over the years. Notably, she served as Vice-President of the Institute of Social Sciences and President of the Pedagogical Council between 2010 and 2019; and was Vice-Head of the Communication and Society Research Centre from 2019 to 2021. Within the university context, she was also a member of the Academic Senate, the QMS Monitoring Committee and the Alumni Council. She has a PhD in Communication Sciences (2008) from the University of Minho and researches on Organizational and Strategic Communication. Develops teaching activities in the field of Organizational Communication and Public Relations. She is a member of the Portuguese Communication Sciences Association (Sopcom) and was a board member of its Organizational Communication Work Group for 10 years. She is also a member of ECREA, IAMCR, and a regular reviewer for ICA, the most important international associations in her field of investigation. She has been an evaluator for the Portuguese Foundation for Science and Technology, since 2017, and for the Portuguese Agency for Assessment and Accreditation of Higher Education, since 2018. As a researcher, she has been a member of several research projects, has published numerous books, papers, scientific reports and was a speaker in several national and international congresses.