Sunanda Vincent Jaiwant

Sunanda Vincent Jaiwant completed her M.B.A in Finance and Marketing. She has a Doctoral degree in Marketing. She is a versatile faculty in Management with excellent communication skills demonstrated by 17 years of teaching experience as well as around two years in the industry. Throughout her career, Dr Sunanda Vincent J has combined her academic interests with different marketing and entrepreneurial skills. She considers herself a marketing professional and a marketing educator, owing to a diverse background in consumer behavior, advertising, branding, digital marketing, and education. She has earned digital marketing certifications in Inbound Marketing & Marketing Software by Hubspot, a leading platform for marketing, sales, customer service, and CRM. Since 2006, Dr Sunanda has been developing and teaching a variety of marketing papers across tertiary education institutions in India. She uses her degree in commerce and business management combined with her professional experiences to create a learning environment for students grounded in real-world business contexts. She is a motivated, enthusiastic educator with a strong desire to foster a cohesive student learning atmosphere. Specialized in managing students effectively and maximizing learning opportunities through various practical oriented activities. She is motivated with a strong work ethic and a commitment to excellence in teaching and research. She specializes in using behavior economics and decision design to drive consumer decision making. Dr Sunanda’s research interests cover a range of business and educational topics. Her publications include research papers and book chapters on varied topics. She has made numerous national and international conference presentations. Outside of teaching, she is a content writer. Presently she is working as Assistant Professor at the School of Business and Management Christ University.

Publications

Evaluating the Impact of Microlearning and Micro-Lessons and Implications for General Education
Evaluating the Impact of Microlearning and Micro-Lessons and Implications for General Education
Sunanda Vincent Jaiwant, Joseph Varghese Kureethara. © 2024. 15 pages.
The educator training approach known as microteaching, which is used now all over the world, offers teachers the chance to sharpen their teaching abilities by enhancing the many...
Enhancing the Digital Consumer Experience: The Role of Artificial Intelligence
Enhancing the Digital Consumer Experience: The Role of Artificial Intelligence
Sunanda Vincent Jaiwant, Kiran Vazirani. © 2024. 13 pages.
In the era of rapid technological advancement, the integration of artificial intelligence (AI) and digital consumerism has created new trends in business. Consumers are able to...
Servant Leadership and Diversity: A Focus on Ethnic and Cultural Diversity
Servant Leadership and Diversity: A Focus on Ethnic and Cultural Diversity
Sunanda Vincent Jaiwant, Kavitha R. Gowda, Joseph Varghese Kureethara. © 2023. 15 pages.
Business organizations becoming global is nothing new in the current world due to the ever-shrinking physical and communication boundaries. Going global has its benefits and...
Compassion and Technology-Based E-Learning
Compassion and Technology-Based E-Learning
Kiran Vazirani, Rameesha Kalra, Sunanda Vincent Jaiwant. © 2023. 17 pages.
E-learning is the learning process that continues with the help of technology. Learners and educators interact with online platforms or tools like video, audio, virtual or...
Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry
Role of Information and Communication Technologies in the Sustainable Clothing and Textile Industry
Sunanda Vincent Jaiwant, Anusha Srinivasan Iyer. © 2023. 17 pages.
Information and communication technology (ICT) has an important role to play in every sector globally. These opportunities will derive from the ability of ICTs to open up parts...
Role of Social Media Influencers in Fashion and Clothing
Role of Social Media Influencers in Fashion and Clothing
Anshu Agarwal, Sunanda Vincent Jaiwant. © 2023. 27 pages.
This study provides an overview of the influence of social media influencers in the fashion and clothing industry. With the increasing presence of social media in people's...
HR Analytics in Employee Engagement and Turnover
HR Analytics in Employee Engagement and Turnover
Sunanda Vincent Jaiwant, Kiran Vazirani. © 2023. 19 pages.
HR Analytics has expanded increasingly in the last two decades. Nowadays, several companies use the supremacy of analytics, in gaining a competitive edge over others by...
Artificial Intelligence and Personalized Banking
Artificial Intelligence and Personalized Banking
Sunanda Vincent Jaiwant. © 2022. 14 pages.
AI has begun making its presence felt in every industry and now across the financial services industry as well. This chapter examines and presents the use of AI in banks for...
Open Access: A New Ecosystem of Research Publications
Open Access: A New Ecosystem of Research Publications
Sunanda Vincent Jaiwant, Kavitha R. Gowda. © 2022. 13 pages.
Academic research has traditionally been published under a subscription model with limited access and exposure. However, in recent years, open access (OA) has spawned a new...