Sukhvinder Singh

Sukhvinder Singh is an Assistant Professor at the Institute of Innovation in Technology and Management (affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)) in the Department of Business Management. He earned his MBA (Marketing & HR) from Guru Gobind Singh Indraprastha University, Delhi (India) and his BE (Computer Science and Engineering) from M .J P Rohillkhand University Bareilley (India). He has five years of industry experience at managerial level in MNC and private sectors banks such as Standard Chartered Bank, Axis Bank Ltd, and HDFC Bank Ltd. He has successfully achieved certifications such as NCFM (National Stock Exchange certification in Financial Markets) and AMFI (Association of Mutual Funds in India). He is the author of two books titled ‘Sales And Distribution Management’ and ‘Services Marketing’ published by Sun India Publications. His research interests include marketing management, sales and distribution management, services marketing, consumer behavior, and brand management.

Publications

Reshaping Business Organizations Through Gamification
Reshaping Business Organizations Through Gamification
Sukhvinder Singh, Vandana Gupta. © 2020. 21 pages.
Gamification is the application of game-design elements, mechanisms, and principles in non-game contexts, typically as an online marketing technique to encourage engagement with...
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Sarmistha Sarma, Sukhvinder Singh. © 2015. 417 pages.
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace....