Siti Intan Nurdiana Wong Abdullah

Siti Intan Nurdiana Wong Abdullah is a senior lecturer at Graduate School of Business, Universiti Kebangsaan Malaysia (National University of Malaysia). She holds a PhD in Tourism and MBA (Marketing) from Universiti Putra Malaysia. She is a dedicated academician with more than 15 years of teaching experience in higher education institutions and 5 years of industry experience in global companies. Her research interest is in tourism marketing, sustainability issues and consumer behaviour.

Publications

Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Cokki Cokki. © 2024. 26 pages.
In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of...
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng. © 2023. 21 pages.
In response to combatting COVID-19 and to ease the traceability of immunization, the Mysejahtera mobile application has been rolled out nationwide in Malaysia by the Ministry of...