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About Us

Shubhi Bansal

Shubhi Bansal received the B.Tech. degree in computer science and engineering from Guru Gobind Singh Indraprastha University (GGSIPU), Delhi, India. She is currently pursuing a Ph.D. degree with the Department of Computer Science and Engineering, Indian Institute of Technology (IIT) Indore, Indore, India. Her research interests include natural language processing, social network analysis, deep learning, and artificial intelligence.

Publications

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a...

Towards Using Artificial Intelligence in Neuromarketing

AI, when applied to the domain of neuromarketing, can help to model consumers' preferences, which can be leveraged by marketers in creating products or brand strategies that...