Shenja van der Graaf

Shenja van der Graaf holds degrees in media, business, and performing arts. She has spent time at Utrecht University, Leiden University, and MIT, and is affiliated with the Oxford Internet Institute, Berkman Center for Internet & Society at Harvard Law School, MIT’s Convergence Culture Consortium (C3), and the London School of Economics. She was awarded a scholarship from the Dutch Ministry of Education, Culture and Sciences and the Japan-Netherlands Institute in Tokyo. At Hakuhodo’s Institute of Life & Living she focused on the Japanese media industry and American and European markets. Starting out with an interest in the Hollywood industry and audience research, she has moved on to the organization of media firms and strategy formation regarding issues of digitization, while employing her experience in an extensive international network of companies including MTV, Sony, BMG, Warner Bros., THQ, Granada, and Endemol.

Publications

Media Life Cycle and Consumer-Generated Innovation
Media Life Cycle and Consumer-Generated Innovation
Yuichi Washida, Shenja van der Graaf, Eva Keeris. © 2008. 18 pages.
This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life...
Information Communication Technologies and Emerging Business Strategies
Information Communication Technologies and Emerging Business Strategies
Shenja van der Graaf, Yuichi Washida. © 2007. 316 pages.
In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid...
Media Life Cycle and Consumer-Generated Innovation
Media Life Cycle and Consumer-Generated Innovation
Yuichi Washida, Shenja van der Graaf, Eva Keeris. © 2007. 26 pages.
This study examines the innovation in communication media, based on empirical survey results from five countries. First, the authors create a general framework of the media life...