Sevtap Unal

Sevtap Unal is a professor and the head of the International Trade and Marketing department in the Economics and Business Administration Faculty at the Izmir Katip Celebi University in Turkey. During 2015-2016, she was visiting Professor at the University of Texas at Dallas. Unal completed her M.S and Ph.D. at Ataturk University where he has been a faculty member for fifteen years. Her research interests lie in the area of consumer behavior, consumer psychology, and marketing research. She has published numerous books, articles, and conference papers into national and international journals and conferences. She is serving as editor and reviewer for the national and international journals. A paper she was co-author received the award for best paper at the 5th International Conference on Leadership, Technology, Innovation and Business Management (2015).

Publications

Utilizing Consumer Psychology in Business Strategy
Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic, Sevtap Unal. © 2018. 325 pages.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics...