Rawan Khasawneh

Rawan Tayseer Khasawneh is a full time lecturer in the department of Computer Information Systems at Jordan University of Science and Technology. She obtained her master degree in Management Information Systems from Yarmouk University in Jordan (2013), and her bachelor degree in Management Information Systems from Yarmouk University in Jordan (2011). Khasawneh’s research interests include: e-government, social media and sentiment analysis, E-marketing and E-CRM, knowledge management systems and group decision support systems.

Publications

Strategic Uses of Social Media for Improved Customer Retention
Strategic Uses of Social Media for Improved Customer Retention
Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, Izzat Alsmadi. © 2017. 311 pages.
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts....