Phuah Kit Teng

Phuah Kit Teng is currently working as an Associate Professor at Tunku Abdul Rahman University of Management and Technology. An experienced academician and researcher with strong skills in research and marketing. Her career goal is to use her skills and knowledge in the leadership position that allows her to be innovative in all aspects. Kit Teng's research scope are mainly focus on food related marketing studies which relates to consumer satisfaction, adoption, attitude, perception and behavioral. Her areas of study encompass entomophagy, genetic modified food, halal labelled food, halal poulty, green food, natural functional food and synthetis functional food.

Publications

Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Cokki Cokki. © 2024. 26 pages.
In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of...
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia
Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng. © 2023. 21 pages.
In response to combatting COVID-19 and to ease the traceability of immunization, the Mysejahtera mobile application has been rolled out nationwide in Malaysia by the Ministry of...