Nitish Singh

Nitish Singh is assistant professor of international business at the Boeing Institute of International Business at Saint Louis University. Previously, he was a professor at California State University (CSU) Chico and headed the localization certification program there. His educational efforts in the field of localization have been supported by U.S. Department of Education, CSU, Google, HP, IBM, Microsoft and other companies. He is the co-author of The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace. Nitish holds a PhD in marketing and international business from Saint Louis University, an MBA from Pune University-India and an MA in marketing from University of Glamorgan, UK. He has been active in training and consulting in the field of localization for websites, international e-business strategy, doing business in China and India, and marketing to Hispanics online. Nitish is the recipient of research excellence awards from CSU and Saint Louis University and was named one of the top 10 reviewers for International Marketing Review. His research has appeared in the Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, International Marketing Review, Journal of Electronic Commerce Research, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, Journal of Consumer Behavior, and others.

Publications

Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada’s SMEs: An Analysis
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada’s SMEs: An Analysis
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2011. 14 pages.
This chapter examines the influence of some relevant factors on the acceptance of internet and E-Business technologies in Maritime Canada’s SMEs (small- and medium- sized...
Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 320 pages.
The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities....
Introduction to E-Commerce
Introduction to E-Commerce
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 8 pages.
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the...
E-Commerce Background
E-Commerce Background
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 30 pages.
Electricity, telecommunication, integrated circuits, networking, and the Internet fostered a revolution by delivering distinctive services. The power of the net lies in...
Service Quality of E-Commerce for Global Consumers
Service Quality of E-Commerce for Global Consumers
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 25 pages.
Customers’ perception and expectation of service quality dimensions for any field, whereas it is traditional commerce or EC, has a close relation with adoption of that system...
Global Quality Management Practice for E-Commerce
Global Quality Management Practice for E-Commerce
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 13 pages.
Since Internet is the primary driving force of E-Commerce (EC), it has global phenomena. Consequently, Internet market is diffusing from the west to the east. Nevertheless...
E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 28 pages.
As we have already mentioned in the Preface of this book, mentioning EC in this chapter will signify and mean B2C EC unless it is mentioned otherwise. This chapter has primarily...
Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies
Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 33 pages.
Based on the theoretical framework revealed in Chapter V, this chapter is intended to investigate the country-specific roles of governments, private organizations, and consumers...
E-Commerce Adoption in Developing Countries
E-Commerce Adoption in Developing Countries
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 28 pages.
This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive review of literature and...
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 18 pages.
This chapter examines the influence of some relevant factors on the acceptance of internet and E-Business technologies in Maritime Canada’s SMEs (small- and medium- sized...
Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries
Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 35 pages.
Information and communication technology (ICT) is the prime driving force of Internet economy. Therefore, before implementing E-Commerce (EC) and E-Government (EG) projects, it...
Globalization and Relevant Strategy for E-Commerce
Globalization and Relevant Strategy for E-Commerce
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 29 pages.
This current conceptual study reviews the literature of globalization and EC, and reveals three independent variables that help to determine, initially, whether a regionalization...
Culturally Customizing International Web Sites
Culturally Customizing International Web Sites
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 18 pages.
As global e-commerce is expanding and the global online marketplace is becoming more lucrative for marketers, there is a surge in proliferation of international Web sites....
A Cultural Perspective on Web Site Localization
A Cultural Perspective on Web Site Localization
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 12 pages.
For the last two decades, companies have been increasingly operating in many foreign markets. Serving local consumers effectively and thus achieving success in individual foreign...
Conclusion, Implications, and Future Trends
Conclusion, Implications, and Future Trends
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh. © 2009. 12 pages.
The explosive proliferation of Internet users has led to dramatic shifts in the methodology of conducting business and the business paradigms. Currently, business organizations...