Nigel Lockett

Nigel Lockett is Professor of Entrepreneurship at Lancaster University Management School. Nigel is a senior academic, experienced manager, entrepreneur and community leader. Before joining Lancaster University, he previously worked as Professor of Enterprise and Director of Enterprise Learning at the University of Leeds, Senior Lecturer at Bradford University School of Management and Brunel University Business School, Business Development Manager at InfoLab21 and Lecturer at the Lancaster University Management School. He is a Fellow and Past President of Institute for Small Business and Entrepreneurship (ISBE) and is currently a member the Board of the Small Business Charter. Nigel also has over 25 years experience as a company director, with a track record in managing start-up, joint venture and social enterprises. His current research interests include knowledge exchange between universities and industry, academic entrepreneurship, entrepreneurial learning and the use of CRM technologies by SMEs

Publications

Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2019. 13 pages.
Social media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...
Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2018. 11 pages.
Social Media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...