Nicholas Grigoriou

Nicholas Grigoriou has over 30 years of academic and practical marketing and international marketing experience in the banking, furniture, petroleum and education industries. Prior to entering academia, Nicholas held marketing roles in the banking, commercial furniture, and petroleum refining industries. Nicholas was awarded a doctorate degree in philosophy from Swinburne University in 2013. His doctoral. research investigated how packaged food and beverage exporters make product customisation and standardisation decisions for export to China. His academic research interests are in new product development and branding. Nicholas has represented the Monash brand name in and administrative capacity in Guangzhou, China and as an academic in Kuala Lumpur, Malaysia. Nicholas has published peer reviewed research in top ranking academic journals, and has served as a Visiting Professor at IESEG (Lille, France) March 2006, October 2011, February 2012 and 2014 (Lille and Paris) teaching “Doing Business in China” course.

Publications

Breathing Life Into Marketing Scholarship Through Creativity Learning and Teaching: Integrating Creativity Into Marketing Education
Breathing Life Into Marketing Scholarship Through Creativity Learning and Teaching: Integrating Creativity Into Marketing Education
Ali B. Mahmoud, Nicholas Grigoriou, Joan Ball. © 2022. 19 pages.
Both employers and higher education institutes acknowledge creativity as a critical skill that all marketing graduates need to be equipped with when entering the job market....
Segmenting the Retail Customers: A Multi-Model Approach of Clustering in Machine Learning
Segmenting the Retail Customers: A Multi-Model Approach of Clustering in Machine Learning
Mansurali Anifa, Mary Jeyanthi P., Dieu Hack-Polay, Ali B. Mahmoud, Nicholas Grigoriou. © 2022. 26 pages.
The goal of “serving all” is similar to “serving none.” Marketers are constantly looking for ways to refine the way they segment markets. Segmentation involves diving markets...
Foreword
Foreword
Nicholas Grigoriou. © 2018.
This Foreword is included in the book Handbook of Research on Cross-Cultural Business Education.