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About Us

Nelvin XeChung Leow

XeChung Leow Nelvin expertise lies in research methodology and data analysis using multiple software. His research interests are marketing, smart mobility, and travel behavior modeling.

Publications

Examining Customer Behavior Towards the Use of Contextual Commerce Powered by Artificial Intelligence

The integration of artificial intelligence into electronic commerce has revolutionized consumer behavior due to its capability in supporting cutting-edge features for conducting...