Muhammad Farooq
Muhammad Farooq
, a distinguished scholar in Management Sciences, boasts an extensive academic and professional background. He currently serves as the Head of the Department of Business and Public Administration at Emerson University, Multan. With a postdoctoral fellowship from Multimedia University, Malaysia, and a PhD from Limkokwing University of Creative Technology, Dr. Farooq has built a strong foundation in research, teaching, and consultancy over the past 13 years. His academic journey began with a BBA (Hons) from BZU Multan and an MS in Management Sciences from COMSATS University, Islamabad, where he specialized in customer-based brand equity in the telecom sector. His PhD dissertation focused on customer experience management in Pakistan’s telecom industry, highlighting his expertise in business strategy and customer relations. In his role at Emerson University, Dr. Farooq has played a pivotal role in the development of the Business and Public Administration department. He pioneered the initiation of BBA, BPA, MBA, and EMBA programs, significantly increasing the department’s student intake. Under his leadership, the admissions doubled for Fall 2024 compared to the previous year, reflecting his impact on the institution. He has also been an active member of the Board of Studies and a key player in academic governance, contributing to curriculum development and other administrative roles. Dr. Farooq's teaching career extends beyond Emerson University. He has also served as an Assistant Professor at TIMES Institute, where he taught advanced courses such as Research Methodology, Strategic Management, and Organizational Behavior at the BBA, MBA, and PhD levels. He supervised numerous PhD and MS research students, contributing significantly to the academic field with more than 35 research papers published in high-impact journals. His research primarily focuses on transformative marketing, customer experience management, and the integration of AI into business management. In addition to his academic contributions, Dr. Farooq has substantial experience in the corporate sector. He worked with leading telecom companies such as Zong, Telenor, and Ufone, holding key roles in customer lifecycle management, business strategy, and customer experience. At Zong, he led initiatives that significantly improved brand health and customer satisfaction, achieving substantial revenue increases and cost savings. His expertise in customer retention, churn management, and digital interaction strategies has been instrumental in optimizing business performance. Furthermore, Dr. Farooq provided consultancy to global organizations like Sudan Telecom and Saudi Telecom through his work with Reign Consultancy Malaysia, where he was a lead innovation and IT trainer. Dr. Farooq is also an accomplished author, having published eight books on topics ranging from customer experience management to business plan development. He actively contributes to the academic community as a reviewer for prestigious journals such as Sage Open and the International Islamic Marketing Journal. His commitment to research is evident in his numerous conference presentations, including those at the American Marketing Association and Public Policy Conference. With a strong presence in both academia and industry, Dr. Muhammad Farooq continues to influence the fields of management sciences and business strategy through his research, teaching, and consultancy efforts.
Publications
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Muhammad Farooq, Muhammad Ramzan, Yuen Yee Yen.
© 2025. 402 pages.
The transformative impacts of artificial intelligence (AI) in management are reshaping organizational dynamics and redefining traditional leadership roles. By harnessing AI...
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