Mika Westerlund

Mika Westerlund, DSc (Econ), is an Associate Professor at Carleton University in Ottawa, Canada. He previously held positions as a Postdoctoral Scholar in the Haas School of Business at the University of California Berkeley and in the School of Economics at Aalto University in Helsinki, Finland. Mika earned his doctoral degree in Marketing from the Helsinki School of Economics in Finland. His current research interests include open and user innovation, the Internet of Things, business strategy, and management models in high-tech and service-intensive industries.

Publications

Actors in the Emerging Internet of Things Ecosystems
Actors in the Emerging Internet of Things Ecosystems
Seppo Leminen, Mervi Rajahonka, Mika Westerlund. © 2020. 21 pages.
This study investigates actors in the ecosystems of the Internet of Things (IoT). Previous research suggests that unstructured ecosystems make one of the greatest challenges for...
Actors in the Emerging Internet of Things Ecosystems
Actors in the Emerging Internet of Things Ecosystems
Seppo Leminen, Mervi Rajahonka, Mika Westerlund. © 2020. 21 pages.
This study investigates actors in the ecosystems of the Internet of Things (IoT). Previous research suggests that unstructured ecosystems make one of the greatest challenges for...
Actors in the Emerging Internet of Things Ecosystems
Actors in the Emerging Internet of Things Ecosystems
Seppo Leminen, Mervi Rajahonka, Mika Westerlund. © 2020. 21 pages.
This study investigates actors in the ecosystems of the Internet of Things (IoT). Previous research suggests that unstructured ecosystems make one of the greatest challenges for...
A Three-Vector Approach to Blind Spots in Cybersecurity
A Three-Vector Approach to Blind Spots in Cybersecurity
Mika Westerlund, Dan Craigen, Tony Bailetti, Uruemu Agwae. © 2019. 12 pages.
Cyberattacks are often successful due to “blind spots”: biases and preconceived information that affect human decision making. Blind spots that obstruct a person's view of...
A Three-Vector Approach to Blind Spots in Cybersecurity
A Three-Vector Approach to Blind Spots in Cybersecurity
Mika Westerlund, Dan Craigen, Tony Bailetti, Uruemu Agwae. © 2018. 10 pages.
Cyberattacks are often successful due to “blind spots” - biases and preconceived information that affect human decision making. Blind spots that obstruct a person's view of...
Incremental and Radical Service Innovation in Living Labs
Incremental and Radical Service Innovation in Living Labs
Seppo Leminen, Mika Westerlund. © 2015. 15 pages.
Living labs provide a new, under researched form of open innovation. Although open innovation is increasingly popular in service development, extant literature lacks knowledge of...
Incremental and Radical Service Innovation in Living Labs
Incremental and Radical Service Innovation in Living Labs
Seppo Leminen, Mika Westerlund. © 2014. 15 pages.
Living labs provide a new, under researched form of open innovation. Although open innovation is increasingly popular in service development, extant literature lacks knowledge of...
The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements
The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements
Mika Westerlund, Risto Rajala, Tuure Tuunanen, Jari Salo. © 2012. 15 pages.
A new model for investigating consumers’ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about...
The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements
The Influence of Content and Trust on Consumers’ Intention to Accept Mobile Advertisements
Mika Westerlund, Risto Rajala, Tuure Tuunanen, Jari Salo. © 2011. 15 pages.
A new model for investigating consumers’ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about...
Revenue Models in the Open Source Software Business
Revenue Models in the Open Source Software Business
Risto Rajala, Jussi Nissilä, Mika Westerlund. © 2009. 15 pages.
Profit-oriented business behavior has increased within the open source software movement. However, it has proved to be a challenging and complex issue due to the fact that open...
The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements
The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements
Mika Westerlund, Risto Rajala, Tuure Tuunanen, Jari Salo. © 2009. 15 pages.
A new model for investigating consumers’ behavioral intention in mobile advertising is developed and related to mobile marketing theory and practice. Hypotheses are tested about...