Ömer Hurmacı

Ömer Hurmacı received his bachelor's degree in tourism administration from Boğaziçi University and master's in production management and marketing from Marmara University. He works as a research assistant at the department of management at Turkish-German University, while pursuing his PhD in Management at İstanbul Technical University. His current research interest is in psychological ownership and technology acceptance models.

Publications

How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
Moritz M. Botts, Ömer Hurmacı. © 2024. 24 pages.
Despite influencer marketing being among the most popular digital marketing tools in practice, there are still many research gaps, especially when it comes to specific influencer...