Maria Palazzo

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honor), MA, BA (Honor) is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy) and a member of the ‘Sustainability Communication Centre’ (SCC) (http://dsc.unisa.it/scc/). She is also an academic tutor and a lecturer at the Universitas Mercatorum (Rome, Italy). She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in The TQM Journal, Qualitative Market Research: an International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets (e-mail: mpalazzo@unisa.it).

Publications

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Iza Gigauri, Maria Palazzo, Maria Antonella Ferri. © 2023. 455 pages.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has...
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals
Maria Palazzo, Iza Gigauri, Maria Antonella Ferri. © 2023. 17 pages.
Digitalization and sustainable development present a twin transition to the industry 5.0-based new normal. Companies try to achieve sustainability transformation through new...
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Maria Palazzo. © 2019. 169 pages.
Cultural differences among nations are being recognized as critically important for the corporate social responsibility (CSR) agendas of multinational companies. For this reason...
Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness
Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness
Annie Danbury, Maria Palazzo, Kathleen Mortimer, Alfonso Siano. © 2019. 20 pages.
The creation of a trustworthy brand identity through advertising has received relatively little attention in European marketing research. Thus, in this chapter, we explore this...
International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR)
International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR)
Maria Palazzo. Est. 2016.
The International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR) is a peer-reviewed publication dedicated to social entrepreneurship. It is...
Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness
Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness
Annie Danbury, Maria Palazzo, Kathleen Mortimer, Alfonso Siano. © 2015. 20 pages.
The creation of a trustworthy brand identity through advertising has received relatively little attention in European marketing research. Thus, in this chapter, we explore this...