María García de Blanes Sebastián

María García de Blanes Sebastián (Ph.D.) earned a doctorate degree from Rey Juan Carlos University (2023) in economics (Development of Predictive Models to Understand Consumer Behavior Regarding Technology), an MA in digital marketing from the UOC (2019), has a IESE Management Development Program in 2012, holds an MA in marketing andcommercial management from ESIC (2007), and has graduated from the Complutense University (1999). Marías has various publications in magazines, books, and manuals, and has more than 20 of professional experience in the areas of marketing, sales, operations, and business intelligence in different sectors and companies (Orange, Zed Worldwide, Telvent, among others).

Publications

Analysis of Video Game Streaming on Consumer Behavior and Digital Marketing Strategies
Analysis of Video Game Streaming on Consumer Behavior and Digital Marketing Strategies
María García de Blanes Sebastián, David de Matías Batalla. © 2024. 16 pages.
The streaming phenomenon has revolutionized the way audiences consume media content and transformed digital marketing strategies. This chapter focuses on analyzing the impact of...