Manuela Epure

Manuela Epure, Professor of Marketing Research in the Department of Marketing and International Business, with 26 years in an academic career, became a full member of Chartered Institute of Marketing, UK in 2007. She was elected as Vice-president of the Alliance of Central-Eastern European Universities in 2015 and recently accepted as a correspondent member of the Academy of Romanian Scientists. Author of 11 textbooks and 42 articles and chapters she received the prize for special merits in education from the Romanian President in 2004. In February 2016, she was appointed to the High Level Advisory Group ”Open Science Policy Platform”. Notable publications: E-learning challenges in the European knowledge-based society , chapter in Developing and utilizing e-learning applications, IGI Global; Digital Literacy for effective communication in the new academic environment; The educational blogs a chapter in Social Media and the New Academic Environment: Pedagogical Challenges, IGI Global.

Publications

Advertising With Humour: A Pragmatic and Semantic Investigation
Advertising With Humour: A Pragmatic and Semantic Investigation
Lorena Clara Mihăeş, Manuela Epure. © 2022. 15 pages.
The chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the...
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Manuela Epure, Lorena Clara Mihăeş. © 2019. 333 pages.
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and...
Insights Into University-Business Cooperation in the Information Society: A Romanian Project for Higher Education
Insights Into University-Business Cooperation in the Information Society: A Romanian Project for Higher Education
Lorena Clara Mihăeş, Manuela Epure. © 2019. 29 pages.
This chapter dwells on the state of university-business cooperation within the European Union, with special attention to the situation in Romania. The discussion is...
Integrated Marketing Communication and the Ethics of Advertising
Integrated Marketing Communication and the Ethics of Advertising
Manuela Epure, Lorena Clara Mihăeş. © 2019. 27 pages.
This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical issues. Advertising is a...
Advertising With Humour: A Pragmatic and Semantic Investigation
Advertising With Humour: A Pragmatic and Semantic Investigation
Lorena Clara Mihăeş, Manuela Epure. © 2019. 15 pages.
The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge...
Digital Literacy for Effective Communication in the New Academic Environment: The Educational Blogs
Digital Literacy for Effective Communication in the New Academic Environment: The Educational Blogs
Ruxandra Vasilescu, Manuela Epure, Nadia Florea. © 2018. 25 pages.
“The fixity” of knowledge - the accumulation of fixed elements of knowledge - no longer meets the requirements of nowadays society. The capacity of change, adaptation, and...
Digital Literacy for Effective Communication in the New Academic Environment: The Educational Blogs
Digital Literacy for Effective Communication in the New Academic Environment: The Educational Blogs
Ruxandra Vasilescu, Manuela Epure, Nadia Florea. © 2013. 23 pages.
“The fixity” of knowledge - the accumulation of fixed elements of knowledge - no longer meets the requirements of nowadays society. The capacity of change, adaptation, and...
E-Learning Challenges in the European Knowledge-Based Society: Romania Case Study
E-Learning Challenges in the European Knowledge-Based Society: Romania Case Study
Cristina Barna, Manuela Epure, Ruxandra Vasilescu. © 2011. 17 pages.
In the context of 2009 European Year of Innovation and Creativity, this chapter focuses on ICT for innovation as a key challenge in the knowledge-based society. Today we are...