Manpreet Arora

Manpreet Arora is Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh Dharamshala, India. With around twenty one years of teaching experience, she has varied interest areas. A Gold medalist at undergraduate and distinction holder at postgraduate level, she obtained her Ph.d in International Trade from Himachal Pradesh University, Shimla, India. She is an M Phil also from the same university.She is a throughout merit holder with meritorious ranks in 10th and 12th also. Her areas of research interest include Accounting and Finance, Strategic Management, Entrepreneurship, Qualitative Research, Case Study Development, Communication Skills and Microfinance. She has been guiding research at the doctoral level and has worked in the area of Microfinance. As an active seminarian, she has attended more than hundred seminars/ conferences, and has visited several universities and colleges to deliver invited talks on Finance, Strategic Management, Qualitative Research, Business Communication, Interpersonal skills, Entrepreneurship and Skill Development. She is a motivational speaker and conducts workshops on communication and motivation. Having published more than 28 papers in various journals of national and international repute (including SCOPUS, WOS and Category Journals), she has also worked as content developer of MHRD ‘e-PG Pathshala’ Project and OER’s for IGNOU. She has written fifty book chapters in national as well as international books/handbooks/volumes published with Routledge, CABI, Apple Academic Press, IGI, Taylor and Francis and latest with Springer Nature etc. With four edited books in her credit she is a persistent researcher in the field of Management. She is an active social worker also and is working towards the protecting the rights of women.

Publications

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing
Reena Malik, Shivani Malhan, Manpreet Arora. © 2025. 340 pages.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up...
Exploring the Use of Metaverse in Business and Education
Exploring the Use of Metaverse in Business and Education
Jeetesh Kumar, Manpreet Arora, Gül Erkol Bayram. © 2024. 332 pages.
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to...
Women's Empowerment Through Entrepreneurship in Emerging Economies: Analyzing the Dimensions and Policy Implications
Women's Empowerment Through Entrepreneurship in Emerging Economies: Analyzing the Dimensions and Policy Implications
Manpreet Arora, Swati Singh. © 2024. 19 pages.
The concept of women entrepreneurship has the ability to transform the whole society, it gains more relevance in emerging economies. Through women's entrepreneurship, not...
Current State of Metaverse in Entrepreneurial Ecosystem: A Retrospective Analysis of Its Evolving Landscape
Current State of Metaverse in Entrepreneurial Ecosystem: A Retrospective Analysis of Its Evolving Landscape
Vaishali Dhiman, Manpreet Arora. © 2024. 15 pages.
Entrepreneurs are gradually discovering the metaverse's immense potential as it evolves into a virtual environment in which users interact with digital domains and one...
Sustainability Reporting in the Metaverse: A Multi-Sectoral Analysis
Sustainability Reporting in the Metaverse: A Multi-Sectoral Analysis
Sunaina Rathore, Manpreet Arora. © 2024. 19 pages.
Metaverse is a virtual environment where we interact with each other and the world around us. Metaverse integrates the physical environment with the digital environment. In this...
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Manpreet Arora. © 2023. 21 pages.
This chapter focuses on the success of microfinance as a tool to create opportunities for women and other deprived sections in the formal financial structure of India. It also...
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Manpreet Arora, Swati Singh. © 2023. 17 pages.
This chapter focuses on the possibilities of exploring the areas where credit intervention can be done by the government in the form of schemes which are dependent on sustainable...
Microfinance and Sustainability: Building Perspective Through Literature and Bibliometrics
Microfinance and Sustainability: Building Perspective Through Literature and Bibliometrics
Manpreet Arora, Swati Singh. © 2023. 25 pages.
The development of financial sector lays a positive impact on the economic growth of a country. It serves as a foundation for mobilisation and allocation of finance which is life...
The Holistic Metamorphosis of Rural Lives Through Microfinance: A Perspective
The Holistic Metamorphosis of Rural Lives Through Microfinance: A Perspective
Manpreet Arora. © 2023. 17 pages.
Microfinance has been associated with playing a radical role in transforming any economy, especially where the goals are to uplift the disadvantaged sectors. It is also...
Achieving Sustainable Developmental Goals by Empowering Women Entrepreneurs: Analyzing Challenges and Suggesting Policy Implications
Achieving Sustainable Developmental Goals by Empowering Women Entrepreneurs: Analyzing Challenges and Suggesting Policy Implications
Manpreet Arora. © 2023. 19 pages.
Women are largely invisible in the mainstream of economic development. Therefore, the concept of sustainability to a great extent depends upon providing equal distribution of not...
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Manpreet Arora, Swati Singh. © 2022. 21 pages.
This chapter focuses on the possibilities of exploring the areas where credit intervention can be done by the government in the form of schemes which are dependent on sustainable...
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Manpreet Arora. © 2022. 20 pages.
This chapter focuses on the success of microfinance as a tool to create opportunities for women and other deprived sections in the formal financial structure of India. It also...
Coalescing Skills of Gig Players and Fervor of Entrepreneurial Leaders to Provide Resilience Strategies During Global Economic Crises
Coalescing Skills of Gig Players and Fervor of Entrepreneurial Leaders to Provide Resilience Strategies During Global Economic Crises
Manpreet Arora, Roshan Lal Sharma. © 2022. 23 pages.
The COVID-19 pandemic has caused diverse sorts of disruption across the globe. The pandemic has drastically impacted the economies of almost every country of the world. The...
Post-Truth (Mis)communication as Enigmatic Mystification and Misuse of Language
Post-Truth (Mis)communication as Enigmatic Mystification and Misuse of Language
Manpreet Arora, Roshan Lal Sharma. © 2021. 11 pages.
It would be erroneous to assume that language can only be used in positive sense and that it cannot be misused to cause instability and unrest in our professional as well as...
Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship: Peeping Through the Lens of Communication
Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship: Peeping Through the Lens of Communication
Manpreet Arora, Roshan Lal Sharma. © 2021. 20 pages.
Entrepreneurs are regarded as the leaders of socio-economic, industrial, and business development. They are important pillars of any economy. They are the employment generators...
Post-Truth and Marketing Communication in Technological Age
Post-Truth and Marketing Communication in Technological Age
Manpreet Arora. © 2020. 15 pages.
The way by which the communication is done depends upon the purpose of the communication. The complex technology-driven environment is affected by a syndrome called post-truth....