José M. Lavín

José M. Lavín is the Course Leader of the Degree in Advertising, Public Relations and Marketing at the CESINE University Centre (Spain). He holds a PhD from the Universidad Rey Juan Carlos (Spain) and has worked in Spain, Mexico and Ecuador. He is the author of numerous published papers in several journals indexed in SCOPUS AND ISI.

Publications

Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Vasilica-Maria Margalina, José M. Lavín. © 2020. 427 pages.
Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by...
Type of Relationships and Their Management Towards Quality and Performance in the Textile and Apparel Industry: A Literature Review
Type of Relationships and Their Management Towards Quality and Performance in the Textile and Apparel Industry: A Literature Review
José M. Lavín. © 2020. 25 pages.
Relations within the textile and apparel industry have varied considerably in recent years. New modes of relationship management and the emergence of new international actors...
Social Media Plan for the Textile Industry
Social Media Plan for the Textile Industry
Jose M. Lavin, Alfonso de la Mora - San Miguel. © 2020. 19 pages.
Throughout this chapter, the authors analyse the steps that must be taken when drawing up a social media plan for a company in the textile sector. In the first place, the...