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About Us

Jessy Nair

Jessy Nair is an Associate Professor in Marketing, in Department of Management Studies at PES University, Bangalore, India. She received her PhD in Strategic Information Systems, from VIT University, Vellore, India. She has to her credit publications in many international and national journals. Her research interests include Consumer Behaviour, E-Commerce, E –Retailing, Strategic Information Systems, Technological Change.

Publications

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and...

Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

Small and medium-sized enterprises (SMEs) trail large organizations in leveraging IT systems. SMEs are beginning to understand the significance of implementing IT systems like...

Socio-Technical Change Perspective for ERP Implementation in Large Scale Organizations

Organizations must enhance their firm-level resources to compete in the turbulent business environment. Strategic application systems, such as an enterprise resource planning...

Socio-Technical Change Perspective for ERP Implementation in Large Scale Organizations

Organizations require to enhance their firm level resources to compete in turbulent business environment. Strategic application systems, such as an Enterprise Resource Planning...

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

The successful implementation of Enterprise Resource Planning (ERP) system is a challenge to many organizations. Though an intervention, ERP brings in large scale tangible and...