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About Us

Ilenia Bregoli

Ilenia Bregoli is a Senior Lecturer in Marketing at the Lincoln Business School (UK). She was awarded her PhD at the Catholic University of Milan (Italy). Her research is focused on destination branding; destination governance; experiential marketing in multi-stakeholder environments; and wine tourism. She has published in the Journal of Travel Research, Tourism Analysis and the International Journal of Tourism Research.

Publications

Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant...

Global Dynamics in Travel, Tourism, and Hospitality

Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also...

Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant...