Humphry Hung

Humphry Hung is a Visiting Fellow of the Department of Management and Marketing of the Hong Kong Polytechnic University. He has more than 20 years' practical experience in training and development. His research interests include mobile marketing, creativity and innovation management, and entrepreneurship. Dr. Hung has published in several international refereed journals and conference proceedings.

Publications

Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Humphry Hung, Y H Wong, Vincent Cho. © 2009. 324 pages.
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate...
Constructing a Model of the Adoption of New Technologies of U-Commerce
Constructing a Model of the Adoption of New Technologies of U-Commerce
Humphry Hung, Vincent Cho, Y.H. Wong. © 2009. 12 pages.
The rapid growth of u-commerce, the new generation of e-commerce, together with the need for the adoption of new technologies, has necessitated the need for effective...
A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning
A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning
Vincent Cho, Humphry Hung. © 2009. 22 pages.
In models to study technology acceptance, the empirically validated path from perceived ease of use (PEOU) to perceived usefulness (PU) is usually rationalized by the argument...