Harshita Singh

Harshita Singh is a Research Scholar pursuing her Ph.D. in Commerce at CHRIST (Deemed to be University). Specializing in Advertising, Marketing Management, and Business Organisation & Management, she has been an Academic Professor for 6 years and has walked the path of Entrepreneurship for 4 years. Her interest in books has led her to become a freelance book reviewer and an ARC reader in the Publishing Industry.

Publications

Bookstagrammers vs. BookTubers: A Comparative Study on Readers' Preferred Social Media Book Influencer
Bookstagrammers vs. BookTubers: A Comparative Study on Readers' Preferred Social Media Book Influencer
Harshita Singh, Sandeep Kumar Singh. © 2024. 23 pages.
As the Internet has become a part of many people's daily lives, it has led to the growth of a reading culture influenced by book bloggers on different social media platforms....
The Youth's Way of Personal Branding as Bookstagrammers
The Youth's Way of Personal Branding as Bookstagrammers
Harshita Singh, Ginu George. © 2023. 28 pages.
The Bookstagrammers use Instagram to post about their life as avid readers and regard themselves as social media influencers (SMIs) for books. Creating a personal brand helps...