Hans Ruediger Kaufmann

Hans Kaufmann is currently Full Professor in Marketing in the School of Business of the University of Nicosia after appointments as manager, consultant and academic in 5 European countries. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.

Publications

Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism
Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2020. 361 pages.
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary...
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2017. 420 pages.
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can...