Giuseppe Pedeliento

Giuseppe Pedeliento (PhD) is an Assistant Professor of Marketing and Management at the Department of Management, Economics and Quantitative Methods, University of Bergamo, Italy. He was a former Lecturer at the Aalto University School of Business (Helsinki), a Visiting Scholar at the University of Washington Bothell (Seattle, USA), and a Visiting Professor at the Johannes Kepler University (Linz, Austria). His research focuses on B2B and B2C marketing and branding, and consumer behavior. At the University of Bergamo, he teaches Marketing Advanced, International Marketing, Market Research, and Supply Chain Management. His articles appeared in Industrial Marketing Management, Journal of Business Ethics, Journal of Service Theory and Practice, Management Decision, Sage Business Cases, International Journal of Business and Management, and in other academic outlets. Since 2017, he has been a Series Editor for Marketing and Entrepreneurship for Sage Business Cases.

Publications

The Effect of Religiosity on Learning Ethics in Serious Gaming Environments: Religious Influences in Serious Educational Games
The Effect of Religiosity on Learning Ethics in Serious Gaming Environments: Religious Influences in Serious Educational Games
Haytham Siala, Giuseppe Pedeliento, Daniela Andreini. © 2022. 22 pages.
The multi-disciplinary literature on ethics asserts that the relationship between religiosity and ethical perceptions and judgements is an under-researched topic. Despite its...
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Giuseppe Pedeliento. © 2018. 308 pages.
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such...
Managing Digital Bonds in the Buyer-Supplier Relationships
Managing Digital Bonds in the Buyer-Supplier Relationships
Jari Salo, Giuseppe Pedeliento, Robert Wendelin. © 2015. 22 pages.
Among the multiple forms of bonding which can help companies to build and maintain buyer-supplier relationships, digital bonds, i.e. ties between an industrial buyers and...
Is Multichannel Integration in Retailing a Source of Competitive Advantage?: A Consumer Perspective
Is Multichannel Integration in Retailing a Source of Competitive Advantage?: A Consumer Perspective
Daniela Andreini, Giuseppe Pedeliento. © 2014. 19 pages.
Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, Internet, and mobile shopping) in...