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About Us

Garima Mittal

Garima Mittal is pursuing her PhD in marketing from Maharshi Dayanand University (MDU),Rohtak. Her title of PhD thesis is 'Engaging Customers through Social Media:A Study of Purchase Intention'. She has completed her master's from MDU itself. Her research involves customer engagement, social media and purchase intention. She is reachable through her email Id:garimamittal622@gmail.com

Publications

Unveiling the Potential of ChatGPT for Enhancing Customer Engagement

Marketers are continuously looking for fresh, cutting-edge approaches to connect with their target consumers as businesses are becoming progressively more dependent on technology...

Driving Force Behind Consumer Brand Engagement: The Metaverse

All virtual worlds have been combined to create the metaverse, a collective, persistent, and interactive parallel reality that people may easily navigate. Using their digital...