Eugenie Grace Essoh Ndobo

Grace Eugenie Essoh holds a PhD in Spanish linguistics from the University of Dschang in Cameroon. She teaches foreign languages at the Department of Modern Languages and Translation Studies of the University of Calabar, Nigeria. Her areas of interest include diplomatic communication, discourse analysis, anthropological linguistics and cultural studies. She has published numerous peer-reviewed journal articles and book chapters in the above-mentioned areas of interest.

Publications

Tweeting to Vindicate the “Marginalised Nigerian Diaspora” in China: A Content Analysis of Nigeria MFAs' Online Communications
Tweeting to Vindicate the “Marginalised Nigerian Diaspora” in China: A Content Analysis of Nigeria MFAs' Online Communications
Floribert Patrick C. Endong, Eugenie Grace Essoh Ndobo. © 2023. 24 pages.
In a bid to mitigate the COVID-19 pandemic in its territory, the Chinese government embarked on a number of muscular policies right from the early stages of the pandemic. One of...
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2022. 15 pages.
Market globalization has made multilingual marketing communications a sine qua none for most transnational businesses. Exploring new foreign markets has thus meant translating...
Ode to Africa's Urban Space: Image of the City in Cameroonian and Nigerian Popular Music
Ode to Africa's Urban Space: Image of the City in Cameroonian and Nigerian Popular Music
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2020. 21 pages.
This chapter examines Cameroonian and Nigerian pop singers' portrayals of urban cities in their respective countries of origin. Using a textual analysis of 10 popular songs...
Beautifying Controversial African Politicians Through Metaphors: A Study of the Cameroonian Media Discourse
Beautifying Controversial African Politicians Through Metaphors: A Study of the Cameroonian Media Discourse
Grace Eugenie Ndobo Essoh. © 2020. 20 pages.
This chapter critically analyses the use of conceptual metaphors in selected Cameroonian newspapers articles aimed at beautifying or criticizing President Paul Biya and his...
The Concept of Power in the Nigerian Religious Discourse: A Study of Advertising Copies by Pentecostal and Charismatic Churches
The Concept of Power in the Nigerian Religious Discourse: A Study of Advertising Copies by Pentecostal and Charismatic Churches
Floribert Patrick C. Endong, Eugenie Grace Essoh. © 2019. 26 pages.
Nigeria-based Christian bodies have over the years politically acclimatized, secularizing and commoditizing their activities and discourse. This is reflected in their...
An “Infantilization” of Our Nation: Shaping Cameroonian Audiences' Perceptions of America Through Mediated Metaphors and Allusions
An “Infantilization” of Our Nation: Shaping Cameroonian Audiences' Perceptions of America Through Mediated Metaphors and Allusions
Eugenie Grace Essoh. © 2019. 28 pages.
This chapter examines the cognitive and social functions played by metaphors and allusions in Cameroonian media discourse on U.S. diplomacy in Cameroon. The chapter specifically...
Representing Trump and Trumpism Through Caricature: A Semiotic Analysis of Selected Editorial Cartoons Published in Nasoweseeam
Representing Trump and Trumpism Through Caricature: A Semiotic Analysis of Selected Editorial Cartoons Published in Nasoweseeam
Floribert Patrick C. Endong, Eugenie Grace Essoh. © 2019. 32 pages.
This chapter focuses on the Nigerian media representations of Donald Trump's controversial policies, statements and style of government. It specifically examines Nigerian...
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
Floribert Patrick C. Endong, Grace Eugenie Ndobo Essoh. © 2019. 16 pages.
Market globalization has made multilingual marketing communications a sine qua none for most transnational businesses. Exploring new foreign markets has thus meant translating...