Elena Veselinova

Elena Veselinova is an Assistant Professor at the Faculty of Economics at Goce Delcev University, Stip, Macedonia. She is the Head of the Department of Management. Dr. Veselinova has a PhD in Strategy, a Masters Degree in Management, and a Bachelor’s degree in Management. She teaches in the areas of strategic management and investment management. Her researches and publications are related to strategic management, brand management, investment management and entrepreneurship.

Publications

Defining the Concept of Brand Equity With Radical Transparency
Defining the Concept of Brand Equity With Radical Transparency
Elena Veselinova, Marija Gogova Samonikov. © 2020. 17 pages.
Every company must seek the formula that works best for its particular culture and industry. There is no one right way to transform a conventional company into a value driven...
Evaluating the Brand With Radical Transparency
Evaluating the Brand With Radical Transparency
Elena Veselinova, Marija Gogova Samonikov. © 2019. 28 pages.
The justification of all the theoretical knowledge in this book is verified through the evaluation of the brand, which is analyzed in this chapter. Gradually, we fully complete...
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Elena Veselinova, Marija Gogova Samonikov. © 2018. 392 pages.
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses...
Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy
Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy
Elena Veselinova, Marija Gogova Samonikov. © 2018. 27 pages.
This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of...