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About Us

Devkant Kala

Devkant Kala is Assistant Professor (Selection Grade) in the Department of General Management, School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand, India. He has published good quality research papers in peer-reviewed journals including Journal of Quality Assurance in Hospitality & Tourism, International Journal of Tourism Policy, Tourism, and International Journal of Business Excellence. His research interests are consumer behaviour and tourism & hospitality marketing.

Publications

Impact of Product Presentation on Purchase Intention: Moderating Role of Mood in Online Shopping of Lifestyle Products

Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the...

Global Opportunities and Challenges for Rural and Mountain Tourism

Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural...

Identification and Assessment of Offbeat Destinations for Community-Based Ecotourism Development and Promotion in Uttarakhand, India

Many developing countries have adopted ecotourism as a benign strategy to cope with the challenges related to the development of rural communities and protection of natural...

Impact of Product Presentation on Purchase Intention: Moderating Role of Mood in Online Shopping of Lifestyle Products

Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the...