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About Us

Christina L. McDowell Marinchak

Dr. Christina L. McDowell is an Assistant Professor of Business Communication and Marketing at the University of Alaska Anchorage in the College of Business and Public Policy.

Publications

The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing

This chapter will review the state of the art in AI, with a particular focus on applications in marketing. Based on the current capabilities of AI in marketing, the authors...

The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing

This entry will review the state of the art in AI, with a particular focus on applications in marketing. Based on the current capabilities of AI in marketing, the author's...