Chai Lee Goi

Chai Lee Goi is a senior lecturer at the Department of Management, Marketing & Digital Business, Faculty of Business, Curtin University, Malaysia. His research interests include consumer behaviour, Internet marketing, sustainable development, big data and educational technology.

Publications

Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices
Chai Lee Goi. © 2024. 341 pages.
Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices delves into the critical global challenges of sustainability and the indispensable role...
The Impact of VR-Based Learning on Student Engagement and Learning Outcomes in Higher Education
Chai Lee Goi. © 2024. 17 pages.
This research investigates virtual reality (VR) in higher education, covering types of VR, implementation in academic settings, effects on student engagement and learning...
Digital Transformation: A Catalyst for Achieving Sustainable Development Goals (SDGs) in Malaysia
Chai Lee Goi. © 2023. 12 pages.
Digital transformation is a key driver for achieving sustainable development goals (SDGs) in Malaysia. This research explores the role of digital transformation in advancing the...
Preface
Chai Lee Goi. © 2022. 4 pages.
This Preface is included in the book Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability.
Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model
Wen-Jing Suo, Chai-Lee Goi, Mei-Teh Goi, Adriel K. S. Sim. © 2022. 22 pages.
This study aims to identify the factors which affect the consumers’ behavioural intention to adopt the Quick response code (QR-code) mobile payment. This study extends the...
The Use of Big Data in Marketing Analytics
Chai-Lee Goi. © 2022. 17 pages.
Big data has broken through the public imagination, has revolutionised the process through which business find innovative ways, and has transformed the data into valuable...
Low Carbon Cities: Sustainable Urban Development in Malaysia
Chai Lee Goi. © 2022. 14 pages.
The main objectives of the research are to review sustainable urban development and the implementation and planning of low carbon cities in Malaysia. Malaysia embarked on an...
The Use of Big Data in Marketing Analytics
Chai-Lee Goi. © 2021. 17 pages.
Big data has broken through the public imagination, has revolutionised the process through which business find innovative ways, and has transformed the data into valuable...
Transforming to a Sustainable City Through Technological Change
Chai Lee Goi. © 2021. 19 pages.
This chapter analyses the transformation of a sustainable city through the process of technological change. With urban areas having a growing majority population, it is very...
Business Simulation Games: A Direction in the New Era of Teaching and Learning
Chai-Lee Goi. © 2021. 12 pages.
The history of the development of business simulation games started in 3000 BC, and the development of modern business simulation games began in the 1950s. Since the introduction...