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About Us

Basma Taieb

Basma Taieb holds a PhD in Marketing, from Graduate School of Management (IAE Aix-en-Provence, France). She is currently a teacher at the University of Cergy Pontoise (France) and Business Schools. Her current research focuses on design of website, consumer behavior and consumer culture. Her work has been published in international journals and conferences as JBR, M&A, RBIRS and EMAC.

Publications

Enhancing the Mobile User Experience Through Colored Contrasts

This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on...

Enhancing the Mobile User Experience Through Colored Contrasts

This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to...