Arshi Naim

Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world....

The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments...

Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of...

Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers...

Artificial intelligence (AI) plays an important role in facilitating most of the decision-making processes by resolving conflicts and facilitating human communications. AI based...

The term digital marketing is illustrated as creating need for the products and services through electronic media such as social networking or online selling platform. This...

The cycle of measuring learning outcomes and evaluation of academic programs ‎is a systematic and iterative process designed to assess the effectiveness of educational ‎programs...

In the current scenario, accreditation from national and international societies has become important in education sectors. The accreditation reception is based on quality...

There are direct methods and indirect methods that contribute to measuring the quality of program and track progress and improvement through continuous improvement processes....

All programs define their program educational objectives (PEOs) that illustrate the knowledge of students for the concepts and their applications after the completion of the...

Artificial intelligence (AI) has been increasingly popular in various businesses in recent years. AI has ‎proven to be an effective tool for enhancing efficiency and...

Firms apply various technological applications to achieve their businesses objectives. Developing marketing framework (MF) has been a challenge for firms in all types of products...

In the contemporary business landscape, enterprises grapple with the pursuit of marginal profits, recognizing that the bedrock of their success lies in financial sustainability....

Climate change is a pressing global challenge that demands improved understanding, accurate ‎predictions, and effective mitigation strategies. High-performance computing (HPC)...

The modern business world faces many new challenges in preserving its confidentiality and data from online attackers. Further, it also faces a struggle with preventing fraud....

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of...

Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This...

This chapter is an extended research work showing the role of applications of Information Systems (IS) and importance of data security in Marketing Management. This research...

This is an extended research article discussing the role and the applications of the internet of things (IoT) in industrial transformation (ITN) in general and in marketing...

This chapter provides a practical sketch of the fundamentals of digital marketing. The framework comprises an overview of digital marketing development. This research is based on...

Electronic commerce (E-com) is now adopted by most of the firms, especially after the first phase of the COVID-19 pandemic. Consumers are conscious of increasing online purchases...

This chapter explores the impact of job insecurity on psychological well-being in the context of the COVID-19 pandemic. This chapter is based on empirical study measuring the six...

The success of any organization is dependent, to an extent, on a marketing manager's aptitude to advance social capital within the company's global network. In this...

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly...

The purpose of this study is to determine the relationship of e-service quality (ESQ) and ease of use (EOU) to electronic customer relationship management (E-CRM), which is...

The aim of the research is to examine the effect of social media marketing activities on brand awareness, brand image, and brand loyalty. In addition, it has been aimed to...

In the current scenario, the entire Middle East is witnessing drastic digitalization, and consumer behavior is also widely affected by the technological development. This has...