Anupriya Kaur

Anupriya Kaur is Professor in the Department of Humanities and Social Sciences at Jaypee University of Information Technology, Waknaghat, India. Her research interests include service marketing, customer relationship management, and consumer behavior.

Publications

Exploring Employee Retention in the Era of Industry 5.0: An Empirical Investigation of Indian Automobile Industry
Exploring Employee Retention in the Era of Industry 5.0: An Empirical Investigation of Indian Automobile Industry
Amit Kumar, Tanisha Thakur, Yashpal Azad, Anupriya Kaur, Shaweta Sandhu. © 2024. 19 pages.
This study investigated the factors affecting employee retention in the Indian automobile industry in the era of Industry 5.0, including the factors such as organizational...
Influence of Personality Traits and Emotional Intelligence on Attitude Toward Financial Risk: Evidence From Indian Investors
Influence of Personality Traits and Emotional Intelligence on Attitude Toward Financial Risk: Evidence From Indian Investors
Amit Kumar, Ekam Riar, Anupriya Kaur, Yashpal Azad. © 2023. 17 pages.
Investment is crucial to everyone's existence in the modern world. The way investors invest and their attitude toward financial risk are both influenced by a number of...
Perceived Website Efficacy for Life Insurance Companies: Insights From a Best-Worst Method
Perceived Website Efficacy for Life Insurance Companies: Insights From a Best-Worst Method
Anupriya Kaur. © 2022. 21 pages.
Given the proliferation of websites which act as digital channels for life insurance companies, a competitive situation has emerged with each vying for the web user's...