Alex Hou Hong Ng is the Deputy Chair (Research Events) of University Research Committee and Senior Lecturer at Faculty of Business, Communication and Law in INTI International University. He was the Head cum Senior Lecturer at School of Business & IT, New Era University College, and senior faculty member at the Taylor’s Business School, Taylor’s University Lakeside Campus and Faculty of Business and Design, Swinburne University of Technology Sarawak Campus. Prior to his academic career, He was a practitioner in the field of sales and marketing with various multinational and local corporations in different industries, including industrial electronic, consumer electronics, telecommunications and executive development. He has vast experience working with organizations and individuals from different cultural backgrounds from various countries such as Japan, Korea, Thailand, Vietnam and Taiwan.