Aleksander Grubor

Aleksander Grubor is Full Professor at University of Novi Sad, Faculty of Economics in Subotica. He holds PhD in economics at University of Novi Sad, Faculty of Economics in Subotica. Aleksandar Grubor is a dean of Faculty of Economics in Subotica, Editor in Chief of Strategic Management journal. He is a member of Serbian Scientific Society of Economics and Serbian Association of Marketing. His scientific research area are mainly marketing, global marketing, services marketing and sales management, in field where he published numerous books, scientific papers, proceedings, and working papers.

Publications

Consumer Shopping Orientations and Online Purchases of Rural Tourism Services
Consumer Shopping Orientations and Online Purchases of Rural Tourism Services
Aleksandar Grubor, Nenad Djokic. © 2021. 18 pages.
The main goal of the chapter is to find out which consumer shopping orientations can be brought in connection to purchases of the services of rural tourism in online channel....
Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies
Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies
Andrei Jean Vasile, Jonel Subic, Aleksander Grubor, Donatella Privitera. © 2020. 573 pages.
Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources...
Consumer Shopping Orientations and Online Purchases of Rural Tourism Services
Consumer Shopping Orientations and Online Purchases of Rural Tourism Services
Aleksandar Grubor, Nenad Djokic. © 2020. 19 pages.
The main goal of the chapter is to find out which consumer shopping orientations can be brought in connection to purchases of the services of rural tourism in online channel....