Akinori Ono

Akinori Ono is a Professor of Marketing, the Faculty of Business and Commerce, Keio University, Tokyo. He received his B.A., M.A., and Ph.D. in Marketing from Keio University. His research interests are in marketing and buying behavior. He focuses especially on the effects of word-of-mouth.

Publications

Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Akinori Ono, Mai Kikumori. © 2019. 13 pages.
Electronic word of mouth (eWOM) on products and services is getting more important in consumer behavior as well as marketing communication. Regarding the issue, marketing and...
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Consumer Adoption of PC-Based/Mobile-Based Electronic Word-of-Mouth
Akinori Ono, Mai Kikumori. © 2018. 12 pages.
Electronic word of mouth (eWOM) on products and services is getting more important in consumer behavior as well as marketing communication. Regarding the issue, marketing and...
Consumer Adoption of Mobile eWOM Messages
Consumer Adoption of Mobile eWOM Messages
Akinori Ono, Mai Kikumori. © 2015. 13 pages.
As mobile phones become more widely utilized, mobile-based electronic word-of-mouth (mWOM) on products and services is becoming an increasingly important factor in consumer...