Aditi R. Khandelwal

|Aditi R Khandelwal - Contributing Author|Dr. Aditi R Khandelwal is currently working as Associate Professor in the Department of Commerce at IIS (deemed to be University), Jaipur. She completed her Ph.D in the year 2013 from the University of Rajasthan. She is an alumna of ICFAI University, Hyderabad, from where she obtained her postgraduate degree in Management (MBA). She has also completed 2 Post Graduation Degrees in Commerce being M.Com in Business Studies (BADM) and M.Com in Economic Analysis & Financial Management (EAFM) respectively. She also holds Post Graduate Diploma in Cyber Law and Post Graduate Diploma in Intellectual Property Rights. She has completed her LL.B degree recently. In her 15-year-long academic career, she has written 4 books and over 40 research papers which are published in national and international journals. She has also edited 3 books which have been published by international publishers. She has presented many papers in National and International Conferences and has also received many awards for Best Research Papers. She has also been invited as Key Note Speaker at national and international colleges, universities, and conferences. She has taken numerous lectures on topics like – Effective Business Communication, Business Etiquettes, Sustainable Business to name a few.

Publications

Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention
Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention
Aditi R. Khandelwal, Ratisha Yadav, Ankita Chaturvedi, A. V. Senthil Kumar. © 2024. 23 pages.
This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Consumer Purchase Intention. Through a sample of 400 respondents from North-West India...