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Professional Online Branding 2.0
By
IGI Global
on
Mar 18, 2011
IGI Global would like to thank Dr. Ndubuisi Ekekwe for contributing this guest editorial post. His recent publication, "Nanotechnology and Microelectronics: Global Diffusion, Economics and Policy" is now available. For more details on this reference please visit
www.igi-global.com/Bookstore/TitleDetails.aspx?TitleId=40290
.
A startup health and wellness company was recently looking for young graduates to hire. They wanted people that had a natural interest in wellness – eating right and exercising often with a positive attitude. What did they do? They asked for the usual resumes, but followed up with searching the online presence of the shortlisted applicants. Those that looked good on paper but showed minimal online activities in health and wellness were eliminated. The applicants with deep online interests in these areas, though not strong on paper, were shortlisted for further assessments.
Technology is redesigning global commerce, and the way firms recruit talent is changing. Though the typical resume still matters, a professional online network is becoming a more compelling factor for most hiring managers. A blog post could provide a hiring opportunity, just like some media firms have hired excellent blog commentators. Through
Twitter
feeds,
Facebook
profiles, and blogs, potential applicants can be easily evaluated. So, developing a professional online brand has become as important as crafting that resume. It is building a reputation to showcase skills and capability in a field and telling hiring managers that you can add value to a team.
Thirty years ago, one needed a journal or conference to present an idea, but today, a free blog account is only a few clicks away. A professional online engagement could help build trust and followership while crafting a web personality. In this team oriented 21st century, not having an online presence could imply disengagement, and most employers will notice.
The following are some suggestions on how to build a professional online persona:
Presence:
Open at least one social media or blog account.
Specialize:
Define an area of interest and build around it. A five-minute online search should reveal what you represent. You need to differentiate yourself and showcase your core skills and unique capabilities to potential hiring managers.
Accuracy:
Always remember that once that post goes online, you may not control who sees it. If you lie about your accomplishments, your classmate or co-worker is just an IP address away from challenging it. Always make it accurate – otherwise, you will destroy your persona.
Comprehensive:
While a blog should be short, once in a while, develop comprehensive articles in your field and post them online. It could mean expanding a class project you worked on, adding more content, and fully proving your expertise. Half-baked content will not take you very far.
Judgment:
What you post or share online defines who you are. Your profile defines you – values, interests and reliability. Employers want reliable team leaders, and you must not offer less in your web personality.
Vertical Integration:
Seek to connect with people ahead of you professionally while building a horizontal network.
Generosity:
Share and exchange good ideas. Invite people to your network and be generous to promote good ideas from others. Write professional reviews on books, journals, and articles. In no distant time, people will reward you.
Policy Matters:
If you are working, ensure that you adhere to company policies about using the company's name online. There is always a possible threat that you could be a source of data leakage that could hurt competitiveness. Your profile must not be an alternate portrait of your employer. You should be wise enough to separate the two whenever necessary.
Continuity:
Professional online branding is a continuous work-in-progress that requires constant tune-ups of networks, contents and profiles. It must be constantly nurtured.
Browse for more posts in:
Marketing
Human Resources Development
Social Computing
Business and Management
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