Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series

Featured Title: Competitive Social Media Marketing Strategies

By IGI Global on Feb 8, 2016

”CompetitiveFebruary 8, 2016, Hershey, PA – IGI Global, an international publisher of progressive information science and technology research, is pleased to announce the release of Competitive Social Media Marketing Strategies.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Edited by Wilson Ozuem (University of Gloucestershire, UK) and Gordon Bowen (Regent's University London, UK), this resource is part of the Advances in Marketing, Customer Relationship Management, and E-Services book series.

To provide a review for this publication, please contact Ann Lupold, Promotions Coordinator (information below). To evaluate this text for potential course adoption, contact Marketing Coordinator Taylor Brainard at

About IGI Global: Founded in 1988, IGI Global, headquartered in Hershey, Pennsylvania (USA), is an innovative international publishing company specializing in the publication of information science and technology reference works including books, encyclopedias, journals, teaching cases, proceedings, and databases focusing on the subject areas of: engineering, healthcare, business, education, social science, library science, environmental science, public administration, computer science, and the humanities. IGI Global produces high-quality scholarly publications aimed at providing the research community and academic research libraries with reference publications on emerging innovations in diverse fields. For more information about IGI Global, please visit

Contact: Ann Lupold
Promotions Coordinator
IGI Global
701 E. Chocolate Avenue, Hershey, PA 17033
717-533-8845 x132
Browse for more posts in:
Government and LawMedia and CommunicationsSocial Sciences and HumanitiesComputer-Mediated-CommunicationE-CollaborationE-CommerceMarketingMultimedia TechnologySocial ComputingBook SeriesBooks & E-BooksInfoSci-BooksEuropeAuthor NewsResources for DistributorsResources for InstructorsResources for LibrariansResources for Researchers

No comments Comments

Log in or sign up to comment.
Be the first to comment!