There is research to say that the cue words associated with a subject word and used when a person is committing the subject word to memory, will aid the recall of the subject (Tulving & Ostler, 1968). This was refined by Thompson and Tulving (1970) to say it is the encoding of the cue with the subject word that enhances retrieval.
Misdirection is the key that provides the magic in the magician's trick, and a significant aspect of misdirection is the use of cue words. In presenting material to convey critical information it is necessary to be aware of the effect of cue words. From psychology and a conference paper discussing psychology and magicians is some critical thoughts on the use of cue words and the art of using misdirection. Cues that have the audience looking where the magician wants and away from what the magician is actually doing. Misdirection can be said to be the intentional deflection of attention for a given purpose and further that real misdirection can deceive the mind as well as the eye. And it is not only magicians that use misdirection, politicians and the military can be accused of misdirection when addressing the public and want to avoid conveying the real essence of bad news (Kuhn et al., 2014).