MLA
Ads, Mohamed, and Ahmed Tolba. "Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO." Cases on Business and Management in the MENA Region: New Trends and Opportunities, edited by El-Khazindar Business Research and Case Center, IGI Global, 2011, pp. 218-231. https://doi.org/10.4018/978-1-60960-583-4.ch014
APA
Ads, M. & Tolba, A. (2011). Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO. In E. Business Research and Case Center (Ed.), Cases on Business and Management in the MENA Region: New Trends and Opportunities (pp. 218-231). IGI Global. https://doi.org/10.4018/978-1-60960-583-4.ch014
Chicago
Ads, Mohamed, and Ahmed Tolba. "Social Marketing in Egypt: A Case Study on the Use of Marketing by “Nahdet El Mahrousa” NGO." In Cases on Business and Management in the MENA Region: New Trends and Opportunities, edited by El-Khazindar Business Research and Case Center, 218-231. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-583-4.ch014
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