KOHLER®: Forecasting For Project-Based Market

Product Lines

Kohler and Jacob Delafon offer customers a diverse range of bathroom products. The following eight product categories/lines are offered:

Ceramics: These are products made from vitreous china or fireclay material. In a bathroom, a complete set of ceramic products would be a toilet, toilet seat, bidet and washbasin. Figure 1 presents an example of the ceramics product category, namely the Formilia product range. Figure 2 lists some of the SKUs within the range.

Figure 1.

Formilia product model/range

Figure 2.

The Formilia, model/range consists of several SKUs

Faucets/brassware: Faucets are products made from brass, providing water within the bathroom in washbasins, bidets and showers. A full set of brassware products would be a washbasin mixer, bath and shower mixer, and a bidet mixer. Figure 3 provides a list of SKUs under the “Purist,” faucet category/line.

Figure 3.

Purist product model/range with three different SKUs

Acrylics: These refer to bathtubs made from different kinds of acrylic materials, and come in different shapes, sizes, and designs. Figure 4 shows acrylic bathtubs from the product model/range Odeon Up.

Figure 4.

Odeon UP acrylic bathtubs product category/line