MLA
Lane, Vicki, and Madhavan Parthasarathy. "A Comparison of Excess Stock Market Return to Standard Marketing Metrics." Research, Practices, and Innovations in Global Risk and Contingency Management, edited by Kenneth David Strang, et al., IGI Global, 2018, pp. 20-37. https://doi.org/10.4018/978-1-5225-4754-9.ch002
APA
Lane, V. & Parthasarathy, M. (2018). A Comparison of Excess Stock Market Return to Standard Marketing Metrics. In K. Strang, M. Korstanje, & N. Vajjhala (Eds.), Research, Practices, and Innovations in Global Risk and Contingency Management (pp. 20-37). IGI Global. https://doi.org/10.4018/978-1-5225-4754-9.ch002
Chicago
Lane, Vicki, and Madhavan Parthasarathy. "A Comparison of Excess Stock Market Return to Standard Marketing Metrics." In Research, Practices, and Innovations in Global Risk and Contingency Management, edited by Kenneth David Strang, Maximiliano E. Korstanje, and Narasimha Vajjhala, 20-37. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4754-9.ch002
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