Selected Readings on Electronic Commerce Technologies: Contemporary Applications

Selected Readings on Electronic Commerce Technologies: Contemporary Applications

Wen-Chen Hu
Indexed In: SCOPUS View 1 More Indices
Release Date: August, 2008|Copyright: © 2009 |Pages: 542
DOI: 10.4018/978-1-60566-096-7
ISBN13: 9781605660967|ISBN10: 1605660965|EISBN13: 9781605660974
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Description & Coverage
Description:

Education and research in the field of electronic commerce technology can prove problematic without the proper resources and tools on the most relevant issues, trends, and advancements.

Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplements course instruction and student research with quality articles focused on key issues concerning the technologies and applications of electronic commerce. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Advertising on the Web
  • Consumer trust and behavior
  • E-auctions
  • Electronic Banking
  • E-Marketing
  • E-Services
  • Internet trading
  • IT business
  • Mobile Commerce
  • Outsourcing
  • Technology and SMEs
Reviews & Statements

This publication presents a set of first-class articles on contemporary electronic commerce technologies written by renowned scholars, scientists, and industrialists from all over the world.

– Wen-Chen Hu, University of North Dakota, USA

Written for software developers and students of information technologies, this reference volume also discusses the growing importance of fuzzy logic concepts to develop these software platforms.

– Book News Inc. (Decemeber 2008)
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Editor/Author Biographies
Wen-Chen Hu received a PhD in Computer Science from the University of Florida. He is currently an associate professor in the School of Electrical Engineering and Computer Science of the University of North Dakota. He is the general chairs of about 20 international conferences and has been the editor-in-chiefs of the Journal of Information Technology Research (JITR) since 2023 and International Journal of Handheld Computing Research (IJHCR) from 2010 to 2017. In addition, he has acted as more than 200 positions like editors and editorial board members of international journals/books and program committee members of international conferences. Dr. Hu has been teaching for more than 25 years at the US universities and about 20 different computer/IT-related courses and advising/consulting more than 100 graduate students. He has published about 200 articles in refereed journals, conference proceedings, books, and encyclopedias, edited more than 10 books and conference proceedings, and solely authored a book. His current research interests include (mobile) data research and applications.
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