Managerial Issues in Digital Transformation of Global Modern Corporations

Managerial Issues in Digital Transformation of Global Modern Corporations

Release Date: June, 2021|Copyright: © 2021 |Pages: 323
DOI: 10.4018/978-1-7998-2402-2
ISBN13: 9781799824022|ISBN10: 1799824020|EISBN13: 9781799824046
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Description & Coverage
Description:

Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today’s global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow.

Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. Featuring a wide range of topics such as digital transformation, marketing, and global business, this book is ideal for corporate executives, managers, IT specialists, entrepreneurs, business administrators, industry practitioners, academicians, researchers, policymakers, and students from various relevant disciplines that include economics, information and technology, business administration, management science, and commerce.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Banking
  • Consumer Privacy
  • Digital Transformation
  • Digitalization
  • Global Business
  • Higher Education
  • Management Science
  • Marketing
  • Organizational Culture
  • Wealth Maximization
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Editor/Author Biographies

Thangasamy Esakki, apart from his academic credentials, has research interest in the areas of Marketing Management, Business Management, Banking and Finance. His publications include 3 books and 18 research articles in National and International levels. There are research scholars registered for pursuing Ph.D in Commerce under his guidance. He has also attended several National and International level seminars/workshops. Over and above, he possesses an administrative experience for more than 19 years in Nagaland University, India.

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