Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Bikramjit Rishi (Institute of Management Technology (IMT), Ghaziabad, India)
Indexed In: SCOPUS
Release Date: February, 2015|Copyright: © 2015 |Pages: 389
ISBN13: 9781466681392|ISBN10: 146668139X|EISBN13: 9781466681408|DOI: 10.4018/978-1-4666-8139-2


In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Consumer Behavior
  • Customer Relationship Management
  • Frameworks for an Islamic Marketing Plan
  • Islamic Values and Global Businesses
  • Marketing Communications
  • Retail in Islamic Cultures
  • Social Media

Reviews and Testimonials

Targeting professionals, researchers, and academicians interested in improving their knowledge and understanding about this emerging area of marketing, Rishi and his contributors cite a scarcity of marketing literature in the context of Islam. They aim to provide the relevant theoretical, practical, and empirical frameworks and findings in the area of Islamic marketing. Fourteen chapters are divided into three sections: consumerism and consumption in Islamic context; marketing strategy and marketing communication in Islamic context; managing with Islamic marketing.

– ProtoView Book Abstracts (formerly Book News, Inc.)

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Bikramjit Rishi holds a Post Doctorate (Funded by European Commission) Ph.D and MBA. He has over 11 years of professional experience to his credit with several top organizations such as IMT Ghaziabad, University of Liechtenstein (Europe), and American University in the Emirates (Dubai). He is currently an Associate Professor (Marketing) at IMT Ghaziabad. He has also worked with the University of Liechtenstein (Europe) and Indian Institute of Foreign Trade (IIFT), New Delhi, as a Visiting Professor. He has also taught in NIIT Imperia programmes. Apart from teaching, research, and training, he has also served in editorial advisory positions, conference advisory committees, and made a significant contribution to the success and growth of marketing discipline. He has 24 referred research papers, 9 book chapters, and 26 conference papers. He has presented research papers in several reputed national/international conferences in India and abroad and has also chaired sessions in the national and international conferences. He has also given keynote addresses in many national conferences in India. He has delivered guest talks/invited presentations in several top business schools in India and abroad.